Someone needs to make a website. Someone needs to make a nonprofit with a website. Someone needs to make a nonprofit called, "The Why Is It Terrible Institute" with a website called, "Why Is It Terrible" (might I recommend wiit.org). This website will be a curated list of what the institute can dig up on every business, so when a consumer is considering spending his or her money somewhere, she or he can jump on and see which businesses are the least harmful to the world.
The website would log businesses that have been searched for, and research any new ones, and also users could submit news stories or things they've heard, but the Institute would have to verify everything, because this will be a source of valuable information, not libel.
Seriously, do this.
I would like this, too. I've been doing research into reasonably ethical purveyors of eggs, dairy, meat, etc, and it's a pain in the ass to track that shit down. Someone indeed should do a comprehensive institute to do all the work for us. There should be a GOVERNMENT institute that would do that. Like the Better Business Bureau combined with the FDA except a million times better. Incidentally, I spent almost 8 dollars on a pound of Organic Valley butter today because I read somewhere that they treat their chickens right, and thus extrapolated hopefully that they might do the same to their cows.
ReplyDeleteThis website also, if one wanted to be less vitriolic, could be called "the Educated Consumer" or some such.
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